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Xamine Brand Protect
Xamine was awarded top honours in a challenge sponsored by the VIR (Verband Internet Reisevertriebe e.V., Association of Online Travel Agencies)
Xamine Brand Protect
Xamine guarantees that your brands remain uniquely yours in the Internet and prevents competitors from inside and outside your industry from abusing your brand in their search engine advertising campaigns (SEM/SEA). Xamine software detects and documents anti-competitive and fraudulent conduct for further actions by Xamine experts.
Xamine Brand Protect at a Glance
Your proprietary rights are not to be violated! More often than not, establishing brand recognition and the proper status of your products in the eyes of customers and competitors takes many years of effort.
Brand protection becomes a pressing issue as soon as your enterprise increases its advertising efforts. It is then that you as the brand owner must realise that competitors and scoundrels violate your brand names for the purpose of attracting potential customers to their own stores and websites. Brand name abuse is by no means a trivial issue. Brand owners suffer damages in the millions in the German search engine market alone. Xamine Brand Protect not only recognises who violates your proprietary rights in their online and SE marketing (SEM/SEA) but also documents the extent of the incurred damages in the form of transparent and reproducible analytical data.
Using Xamine Brand Protect is easy. You simply identify the brand terms, which are to be monitored by Xamine Brand Protect. This initiates the continuous monitoring of these terms. Every third party who uses your brand terms in text advertisements for their search engine marketing is now going to be identified.
The Three Most Common online Abuse Incidents Involving Your Brand
The use of your brand by competitors (brand bidders)
In brand bidding competitors use your brand names as search keywords (e.g. Google Adwords) in their own online advertisements. The goal is to lure the searching Internet user to their own site or store by fraudulently using the attraction of your brand for their own gain. Brand bidding violates the brand protection legislation and may for example result in the violator being put on notice to stop such activities.
Ad Hijacking by Affiliates
Your affiliates are authorised to use your brand terms. However, affiliate ad hijacking occurs when the affiliates copy your ad for use in their own SEA campaigns and deliberately offer a higher click price in order to outrank you in the search engine listings. In this way, the ad hijacker pulls ahead of the brand owner in the SE listings. This drives visitors to their site first so that orders are directed to the brand owner’s shopping cart via their sites. In case of a sale, this generates a commission claim for the affiliate.
Ad hijacking by Third Party Marketers
The damaging violation of the proprietary rights to a brand occurs when a third party marketer copies your online text ad exactly, bids a higher click price and then redirects visitors to an entirely unrelated website (e.g. the shop of a competitor). This often adds a ruined image to the damages from lost sales. It is especially damaging to the brand image when the site visitor is redirected to pornographic websites or to websites offering counterfeit products or malware.
What consequences does the brand name abuse have for you?
The damage to your business is grave
- Your brand reputation is diminished
- The brand image is eroded
- Your business suffers tremendous sales losses
- The quality of your SEM/SEA campaign is diminished and the quality score goes down
- Your marketing costs increase significantly
Hardly any industry is spared the invasion of brand bidders who fraudulently use the brand recognition established by others. This generates site visitors and sales for the brand bidder.
In principle, the brand owner rather than the search engine provider is responsible for protecting brand names. Xamine supports you in your efforts to catch brand bidders and to prevent potential damages to your brand.
The solution is Xamine Brand Protect
Advertisers, agencies and marketers who use Xamine Brand Protect can be sure that the web is continuously monitored for the use of their brands. Brand Protect also detects anti-competitive and fraudulent activities involving your brands and stores a record of all such incidences. The meaningful documentation enables you to promptly take effective legal action.
Xamine protects your economic interests
The Xamine Brand Protect Components
Xamine AD IFF
AD IFF is the acronym for a Xamine-developed analytical technology. The acronym stands for 'Ad Detection and Identification of Friend and Foe'. The technology is used to monitor your search engine advertisements and to determine who is friend and who is foe among the advertisers who have placed online and search engine advertisements.
All monitored and identified ads are tagged with a digital signature so that they can be associated with a specific advertiser. This digital signature distinguishes the monitored URL of the original advertisement from the tracking URL of web pages containing the copied ad.
Xamine software identifies the fraudulent use of brand terms in text advertisements.
You can therefore quickly and easily detect brand bidders and confront them with their placed text advertisements. Documenting such text advertisements also secures evidence for damage claims based on the violation of your proprietary rights.
Xamine clients are able to control the protection of their brands
You can monitor the Xamine brand protection activities using your personal Xamine account. The list of brand bidders and ad hijackers is updated daily. This list is available to you and so is our additional service named 'violator tracking / Störerverfolgung'
Our clients are happy with the economic success of Xamine Brand Protect
They highly recommend the Xamine brand protection. Please read what they have to say in their endorsements.
Right from the start, the Xamine brand protection received accolades
The Xamine brand protection technology already received a top award.
The Verband Internet Reisevertriebe e.V. (Association of Internet Travel Agencies) awarded Xamine the first prize in the category 'Established' of the 'Sprungbrett 2011' (Springboard 2011) challenge. Xamine is the leading market research firm for search engine and online marketing in Europe.